Creative Direction & Brand Strategy

As barre3 expanded its class offerings, each new program needed its own distinct identity — one that could educate clients on the benefits while speaking to why women specifically need these modalities in their lives. I led the creative direction and brand strategy for the class rebranding, developing the visual system and messaging framework that became the template for every future launch. The strength campaign was the flagship — positioning barre3 not just as a fitness brand but as a wellness partner that understands what women's bodies actually need at every stage of life.

BROCHURE

SOCIAL

STRENGTH CAMPAIGN

EMAILS

SOCIAL