Creative Direction, Photography & Video Direction, Campaign Strategy
When Summersalt and The Home Edit — fresh off their hit Netflix series — came together for The Rainbow Collection, the opportunity was as much cultural as it was commercial. I led the creative direction and campaign strategy for the collaboration, directing the photography and video that brought the partnership to life across every channel. The result was a fully integrated campaign that captured the joyful, colorful energy both brands shared and translated it into content that worked from social to swim.
PHOTOGRAPHY
DIRECT MAIL PIECE
VIDEOS
SOCIAL
