Vera Bradley
Your Muse is You Campaign
The Project
As Vera Bradley worked through a complete rebrand, they needed a photography strategy that could carry the new direction across every touchpoint. I developed the visual language for the Your Muse Is You campaign — building a suite of photo and video assets deployed across digital, social, retail, and brand partnerships.As Vera Bradley was repositioning themselves, I was brought to help execute the photography.
Creative Direction & Photography Strategy
“Your muse is you” was the idea behind every frame. Instead of styling a woman to fit an ideal, we photographed her as the source of inspiration: unposed, self-possessed, and in the middle of her own life. Her taste, her instincts, and her story were the creative direction.
Your Muse Is You
Vera Bradley’s positioning line starts from a simple truth. She has heard from countless brands, all vying to be her inspiration. Vera Bradley comes alongside her instead, as a loving, protective friend, to say that her instincts and her taste are already perfect as they are. She doesn’t need to be empowered. She needs her power acknowledged. The muse was never someone else. It’s you.
Your Muse Is You, live in Times Square